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SO WHAT'S NEW IN THE PROPERTY MARKET ?Innovation to spare

Insights
10 min
06/06/2019

TRENDS

The digital and ecological transition, the growing collaborative economy, demographic pressures, urbanization... Our society is constantly changing, and the apartments and offices developed by Bouygues Immobilier are evolving too thanks to many innovations. Here’s a look at a few of them.
By Amandine Sand

“LIVE BETTER” IN THE CITY AND AT HOME

“Our business is not limited to selling apartments. We offer a distinctive human and urban living experience,” says Laurent Tirot, executive vice president, Residential Property France at Bouygues Immobilier. To do this, Bouygues Immobilier carries out its mission of “providing better quality life” throughout the entire buying process, from the purchase to the delivery of its customers’ new home, and by offering connected, smart, and personalized living spaces that will be enjoyed day after day.

FROM APARTMENT TO CONNECTED RESIDENCE

Homebuyers are offered a unique and innovative experience, from the reservation to the delivery of their apartment, with every step made easier by an array of digital tools such as virtual visits, 3D modeling, and touchscreens, among others. Bouygues Immobilier agencies are designed to maintain the human contact that is essential to forging relationships of trust. Management of residential properties has been rethought in light of the new technologies now available – technologies that create social links while making people’s lives easier. “What we are doing is bringing the digital city and the human city together. It’s what is called phygital” explains Laurent Tirot. Flexom and Entre Voisins, two applications developed by Bouygues Immobilier (see insets opposite), are already promising customers a uniquely convenient and pleasant experience.

  • 2017 : 600 Flexom- equipped apartments
  • 2018 : 4600 Flexom- equipped apartments
What we are doing is bringing the digital city and the human city together. It’s what is called ‘phygital'
Laurent Tirot
executive vice president, Residential Property France,
Bouygues Immobilier

FLEXOM THE APP FOR CONNECTED AND SMART APARTMENTS

The mutual assistance network in buildings and neighborhoods.

  • Manage one’s apartment with one finger, even remotely: lights, security camera, alarm, rolling shutters, thermostat...
  • Personalize the app with departure and arrival scenarios: turn off lights on leaving, increase the temperature in the apartment in the evenings...
  • Manage one’s energy expenses and buying power

Among neighborhoods THE MUTUAL ASSISTANCE NETWORK IN BUILDINGS AND NEIGHBORHOODS

  • Communicate with one’s neighbors through a private messaging system
  • Post ads: babysitting, tools to lend...
  • Manage shared spaces in the building: extra rooms, reception room...
  • Get information about services available near one’s apartment

KOUMKWAT,
THE REINVENTION
OF APARTMENT SHARING

Have you heard about coliving? With this original approach to renting apartments, walls are torn down (at least metaphorically) and hybrid living spaces suitable for multiple uses are created. It is a new take on communal living that combines services, flexibility, and digital technologies. Bouygues Immobilier has created an operational subsidiary, KoumKwat, to promote this new concept of serviced apartments. In a building with about thirty coliving units, each resident has his or her private space – a bedroom and bathroom – and shares an apartment of over 150 m 2 . The common areas (laundry, gym, concierge office...) and services are managed by the building staff.

A first Proof of concept is to begin by year-end. Designed for active young people, this offer is based on the idea of community. “Between the end of their studies and the start of a stable professional and family life, this generation wants to be hypermobile,ultra-connected, and free of constraints. They are looking for meaning and opportunities for sharing in their daily lives that come with a strong sense of belonging to a community,” says Lucie Molina, coliving director at Bouygues Immobilier. Renters choose who they will live with using a digital app and go on to develop relationships by participating in organized events. KoumKwat also interacts with the local neighborhood through an outside cultural center that proposes a program adapted to the surrounding area. Lucie Molina sums it up this way: “A community is not decreed; it comes to life and thrives by nourishing the values of living together.”

“PAY-PER-USE” IN THE OFFICE MARKET

Active in the corporate property market for decades, Bouygues Immobilier carries out efficient, ecological projects, including many “turnkey” ones. An excellent illustration is Sways, a project under way in Issy-les-Moulineaux, with delivery set for 2021. This flexible, autonomous, open, smart building reflects a new way of working, with high- performance digital connections guaranteed. In short, it points to a new lifestyle. The key innovation is “pay-per-use,” an offer that optimizes property overheads with quality services managed by outside companies. “Fifteen percent of the rent companies pay is for common areas that are used only a few hours a day,” notes Cédric de Lestrange, sales director, Commercial Property Regions at Bouygues Immobilier.

With Sways, all the building “fundamentals” have been rethought so that the offering now includes hotel-like services (valet parking, room service, meeting rooms and amphitheaters of all sizes, available for any length of time...), eating and wellness facilities, shops, and places open to people from the outside as well. High-quality services are available to employees, with everyone paying what he or she consumes, while the company saves money by renting only its office space on each floor. In the Living Square, a centrally located area on the ground floor, there is a co-working space where people can get together and talk in pleasant surroundings. For companies, it is a way of investing in their image, greater productivity, and good working conditions for their employees.

Two questions to...

Laurent Tirot, executive vice president, Residential Property France, Bouygues Immobilier
How do digital technologies create connections?
Digital technologies allow us to initiate and facilitate the collaborative economy and communication. People can share information and services easily and rapidly using smartphones. At Bouygues Immobilier, we are seeking to work at the neighborhood level by using digital systems and to create links and the exchange of services to improve our customers’ quality of life.
How have residents responded to the Flexom and Entre Voisins apps?
The feedback has been excellent. No matter what their age, all the residents feel comfortable using these apps. Entre Voisins encourages sharing between generations based on trust and sincerity. These apps are very beneficial for older people. They keep them from being isolated and help them to remain in their home and independent longer thanks to connected objects.