Magazine

climate STRATeGy - MeDIA

The Media activities decarbonisation strategy

TF1 GROUP

Although TF1’s carbon footprint is the lowest of the entire Bouygues group, it is highly correlated to its purchasing, which represents 95% of its emissions. By the specific nature of its business, the methods available to TF1 are very different to those used by the Bouygues group. But it has embarked on several initiatives, both in-house and with partners all along the value chain. As a media group, TF1 has a critical role to play in raising public awareness and sharing information about climate change and solutions for mitigating its effects. This is why the “Ushuaïa TV for Change” television channel is available free of charge on MYTF1, where it offers a range of environment-themed programmes.

In 2022, the TF1 group’s upstream CO2 emissions stood at 150,000 tonnes of CO2 equivalent for Scopes 1, 2 and 3. In December 2022, TF1 submitted its near-term decarbonisation targets to the SBTi for endorsement.

TF1 is a signatory to the Ecowatt charter and has committed to reducing its electricity use, in compliance with French government guidelines.

The TF1 group aims to achieve a 35% reduction in electricity use by 2025 compared to 2011 (it is currently 33% down in 2022 vs 2011, as measured by ISO 50 001 certification). In June 2022, the TF1 confirmed its climate strategy already announced in 2020 when it signed a climate contract with Arcom, the French broadcasting authority. It is now on the list of signatory companies published by the French government.

THE TF1 GROUP’S INITIATIVES :

  • In 2022, the group mapped the impact of its purchases with a view to prioritising certain purchasing categories as part of its efforts to reduce its Scope 3 emissions in order to address the significant impact that its purchase of equipment and services has. A special convention was held by the TF1 group with its main suppliers.
  • Harmonise the methods used across the sector to calculate the carbon footprint of TV production and advertising campaigns. Encourage eco-design for new content and promote responsible purchasing: eco-production is a key focus area of TF1’s Climate strategy. Its subsidiary Newen, for instance, has pledged to reduce its carbon footprint by 20% by 2025 relative to 2021 levels.
  • Ushuaïa TV Raise public awareness of the climate emergency. The TF1 group is constantly working to raise awareness among its audiences about environmental issues. These efforts include its Ushuaïa TV theme channel.
  • The many shows aired by its other TV channels and digital platforms. These include TV news reports, in particular a section dedicated to answering viewers’ questions and Terre Augmentée, under the Notre Planète label. There are also the Génération Ushuaïa and Impact Positif programmes and special operations such as ‘24 hours for Biodiversity.
  • Its digital platforms, such as the Impact Positif section on TF1Info.fr and the “Ushuaïa TV For Change” range of documentaries on MYTF1.fr.
  • Its « Impact Positif » podcast.
  • Measure and reduce the carbon footprint of its digital activities. Adopt more responsible communication methods in its advertising ecosystem: TF1 is a co-founder of the non-profit Ecoprod, through which it trains broadcasting industry personnel in environmentally-friendly production techniques. It is also helping to develop a carbon calculator to measure the impact of TV productions.

  • Roll out less energy-intensive mobility solutions, mainly by installing 100 vehicle charge points at the group’s headquarters.
  • Train staff with “la Fresque du Numérique” climate-awareness workshops. It is also developing a “la Fresque de la Publicité” workshop with plans to launch it on a large scale. By end-2022, 115 employees from the LCI and TF1 editorial teams had taken part in a “la Fresque du Climat” training programme.

864

ENVIRONMENT-THEMED REPORTS WERE AIRED DURING THE GROUP’S NEWS PROGRAMMES IN 2022

6,8%

of news stories covered environmental issues

100%

of buyers in the purchasing department received training on how to decarbonise the purchasing process

« Notre planète »

All new climate-related formats and reports in TF1 news bulletins, as well as in programmes on LCI and TF1 Info, now carry a new label: “Notre planète” (Our planet).

USHUAIA TV FOR CHANGE

The “Ushuaia TV for Change” collection of environment-themed programmes is accessible on freeview.

ARCOM

The TF1 group is a signatory to a climate contract with Arcom (the French broadcasting authority), under which it pledges to ensure its progress on commitments to reduce its carbon footprint, use more responsible advertising methods and raise public awareness is transparent.

DEAUVILLE GREEN AWARDS

A prize winner at the Deauville Green Awards film festival:

  • “A day in sustainable cities” won the Gold prize in the “urban planning” category. The film highlights Bouygues’ efforts to solve the energy-climate conundrum for sustainable and desirable urban environments. Made in 2015 as part of COP 21, it was screened at the World Efficiency Fair and la Galerie des Solutions.
  • “La route solaire” won the Gold prize in the Innovation category. This film tells the story of the Wattway photovoltaic smart road solution developed by Colas. It was also a prize winner at the US International Film & Video festival.