Strategy for decarbonising the telecoms business
On a like-for-like basis, Bouygues Telecom has a smaller carbon footprint than the Group’s construction businesses. 40% is from network infrastructure, 34% from the purchases of equipment used by its customers (smartphones, routers) and 3% from energy consumption.
Amid the growth in data traffic, Bouygues Telecom has set the following targets for 2030: reduce direct and indirect emissions by 50%, reduce induced emissions by 30%, and achieve at least a 50% share of renewables in its energy consumption.
As proof of its commitment, Bouygues Telecom is switching to 100% renewable energies for 2021, 2022, 2023 and 2024 (all energy to be supplied by its electricity suppliers).
Bouygues Telecom’s actions:
- Improve the energy efficiency and performance of infrastructure and equipment
- Design more sustainable products and services by drawing on eco-design principles, reduce energy consumption thanks to new-generation modems and routers, and roll out of its 4R strategy for smartphones (repair, recover, refurbish, recycle).
- Encourage customers to adopt digital sustainability by rolling dedicated services
REDUCTION IN CO2 EMISSIONS
DIRECT AND INDIRECT BY 2030
The 4R strategy/Recommerce platform
The Smartphone footprint app (Mon empreinte smartphone)
Called “Mon empreinte smartphone”, this app analyses a user’s internet usage (on WiFi and mobile networks ) and calculates the carbon emissions generated. It offers tips on how to reduce the impact of this consumption and even allows users to compare their performance with others.