Bouygues Immobilier

Rethink new housing and integrate more green spaces into urban environments

Demographic and climate-related challenges, coupled with behavioural changes, are prompting a review of our approach to housing. Bouygues Immobilier commissioned L’ObSoCo (Observatoire Société et Consommation) to conduct an exclusive study into aspirations and expectations on this subject in France. It launched Cœur de Vie, a brand-new residential property offering that directly addresses the needs uncovered in the survey with configurable homes that set new standards for comfort and sustainability. This model applies to all new housing built in 2022 and beyond.
This move underscores Bouygues Immobilier’s commitment to limiting land take, to increasing soil permeability and to developing outdoor spaces which encourage biodiversity and allow people to experience nature in all its developments. This three-pronged approach involves conducting a “flash” ecosystem assessment, maximising the permeable share of the development’s ground surface and, in keeping with its biodiversity and occupant well-being pledges, installing a signature garden concept – designed with input from environmental engineers and landscapers – that meets the criteria of the “Jardin de Noé” label.

Decarbonise its products and services

Bouygues Immobilier’s ambition is to play its part in lowering emissions by cutting the carbon footprint of its neighbourhoods, housing units and office properties. It is pursuing this goal in two ways: building differently and championing more eco-conscious behaviours, by embarking on more refurbishment, redevelopment and conversion projects, using lower-emission materials wherever possible, installing heat pumps and urban cool islands to keep homes comfortable in summer, and helping occupants reduce their own carbon footprints. In its drive to cut the carbon footprint of its own developments, Bouygues Immobilier has struck strategic partnership deals with suppliers of innovative building materials such as low-carbon concrete b, wood-based concrete, bio-based paints derived from seaweed and plant resin, and low-carbon glass.

Build office properties fit for the future

Today’s workers split their time between the office, third places and the home. In response to these new patterns, Bouygues Immobilier has developed the Bureau Généreux (generous office) programme – a fresh approach to commercial property that envisions office spaces as pleasant places to work and spend time, maximising benefits for employees, businesses, the local community and the planet. All Bouygues Immobilier office properties currently under construction qualify for the BBCA low-carbon-building label.

Design new products

Property needs to keep pace with changes in society and the ever-evolving needs of occupants, residents and local communities. Recognising this imperative, Bouygues Immobilier has designed a range of new products that cater to specific segments of the population, from coliving spaces, configurable loft apartments (Loji) and co-working facilities (Wojo), to heritage building renovation and sheltered housing for the elderly (Les Jardins d’Arcadie).