Watch Olivier Roussat’s video:
6 questions about climate strategy and CSR, how they are defined and how they are implemented at Bouygues
MACROTRENDS THAT PROVIDE OPPORTUNITIES
The challenge facing the Bouygues group is to keep its finger on the pulse of society so it can continue meeting its customers’ needs effectively. The Group has identified four macrotrends that will require it to adapt its product and services, taking a holistic and sustainable approach.
CLIMATE STRATEGY INTEGRATED INTO THE GROUP’S STRATEGY
Since 2020, the Group has set targets for reducing its carbon footprint and that of its customers at a pace consistent with the Paris Agreement.
The Group has set strategic priorities for each of its businesses.