With an environmental policy in place since the early 2000s, Bouygues Telecom is committed to tirelessly improving responsible and sustainable digital access for all. Its short-term carbon emissions reduction targets for 2021-2027 were endorsed by SBTi at the end of 2022.




million fixed customers


million FTTH premises marketed

The “Ambition 2026” strategic plan

Become the number 2 operator on the mobile market

Bouygues Telecom is the third-ranked mobile operator in France in terms of market share. Its ambition is to become the country’s number two mobile operator, as recognised by its customers, by capitalising on the quality of its mobile network – voted number two in France for the ninth year running – and of its brand, products and services. It also intends to build on its extensive store footprint and on its long-term partnership with the Crédit Mutuel-CIC banking group, under which it benefits from a complementary nationwide distribution network of over 4,500 local bank branches. Bouygues Telecom is also focused on maintaining the excellent quality of its 4G network and on continuing the roll-out of its 5G network.

Double the market share in fixed B2B and become a player on the wholesale fixed market

Bouygues Telecom is aiming to double its market share in the SME segment by drawing on its multi-channel distribution network, and on its position as a benchmark in customer relations in B2B and a leading connectivity operator. It also plans to monetise its FTTO and FTTA infrastructure in B2B and expand its fixed offering by capitalising on its expertise and leading position in wholesalea mobile. A recap of the “Ambition 2026” strategic plan’s financial targets for 2026:

  • Sales from services of over €7 billion;
  • EBITDA after Leasesb of around €2.5 billion;
  • An EBITDA after Leases marginc of around 35%, and
  • Free cash flowd j of around €600 million.

Gain around three million fibre customers

Bouygues Telecom is ramping up the roll-out of fibre across France as it seeks to boost its FTTH coverage (to 35 million premises marketed in 2026) and gain an additional three million customers by 2026 (compared to 2020). It markets products and services tailored to changing consumer habits, providing innovative, eco-designed, best-in-class fixed equipment that delivers high-quality user experiences. For the second consecutive year, Bouygues Telecom ranked top for its WiFi performance.

Reduce its carbon footprint, while maintaining the highest possible standards of service, and encourage customers to use digital technologies more sustainably

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(a) The wholesale market for telecoms operators.
(b)Current operating profit after taking account of the interest expense on lease obligations, before net depreciation and amortisation expense on property, plant and equipment and intangible assets, net charges to provisions and other impairment losses, and effects of losses of control. These effects relate to the impact of the remeasuring of retained interests.
(c) EBITDA after Leases/sales from services
(d) Calculated before changes in WCR related to operating activities and excluding 5G frequencies.

Operational priorities

  • Continue increasing the value-added of the mobile customer base by boosting the value propositionContinue increasing the value-added of the mobile customer base by boosting the value proposition.
  • Ramp-up marketing of FTTH (Fibre-To-The-Home)
  • Increase its share of the fixed B2B market by five points by 2026

Constant innovation to bring people closer together

Bouygues Telecom anticipates future uses, investigates trends and tests new technologies,

continuously striving to offer its customers the latest innovations to address the way they use their devices today and how they will use them tomorrow.

Bouygues Telecom invented the mobile call plan concept in as early as 1996 and went on to offer its customers the first unlimited plans.

In 2011, with B&You, Bouygues Telecom hit upon another “first” with the invention of SIM-only mobile plans with no minimum term commitment.

On 1 October 2013, Bouygues Telecom opened the first nationwide 4G network, covering 63% of the population. Today this network covers 99% of the population, and Bouygues Telecom is once again leading the way in the roll-out of 5G. Also an innovator in the fixed segment, Bouygues Telecom introduced Android boxes in 2015, which combine traditional TV content with all the apps and content of the web, considerably enhancing the viewer experience. Since 2016, Bouygues Telecom has also operated a nationwide low-speed network using LoRaWAN™ technology, making it a major player in the Internet of Things.


In early 2017, Bouygues Telecom launched the 4G box, the first offer on the market to provide superfast internet in the home using the company’s 4G mobile network. Intended for less dense areas where slow ADSL speeds may hinder internet users’ experience, the 4G box is proving to be very popular by enabling a service that is now considered essential.

In 2018, Bouygues Telecom introduced a “Keep Connected” promise, giving its customers the chance to request a 4G mini-hub or a top-up added to their mobile plan from the moment they take out a subscription or if a problem occurs.

In 2021, Bouygues Telecom further enhanced the home internet experience with its new Fibre box which uses WiFi 6 technology.

In 2022, Bouygues Telecom launched the first certified eco-designed modem on the French market to obtain the prestigious Green Product Mark certification from TÜV Rheinland. In the same year, it joined forces with Docaposte, Dassault Systèmes and La Banque des Territoires to offer market-leading, trusted cloud services with the launch of Numspot. Bouygues Telecom launched the first mobile plan that actively contributes to positive social causes, therefore becoming the only telecoms operator in a consortium that has signed a three-year cooperation agreement to create 5G OPEN ROAD (this project is one of Europe’s biggest programmes for providing assistance to connected self-driving vehicles driving on open roads).




A soccially-responsible telecommunications operator

Bouygues Telecom’s desire to bring people closer every day inspires its people to make a number of firm commitments to encourage collective action and contribute to a more cohesive society.

They work daily with all stakeholders to reconcile digital technology with the climate emergency:

  • an ambitious climate strategy based on reducing greenhouse gas emissions by 2030 (-50% for its own activities and -30% across its value chain).
  • fun, awareness-raising initiatives to encourage more responsible digital use with the free “My Smartphone Footprint” app.

At the end of 2022, the Science Based Targets initiative (SBTi) endorsed its short-term carbon emissions reduction targets for 2021-2027.

After a successful first edition in 2020, Bouygues Telecom launched the second edition of its socially-responsible “Donate a gigabyte” campaign to fight against the digital divide and help disadvantaged people. As a result, 254,804 gigabytes were donated and will be redistributed to the campaign’s four partner charities – Petits Frères des Pauvres, Social Builder, APF France handicap and FAGE.

The Bouygues Telecom Foundation promotes widespread community involvement in a variety of ways, including an incubator for non-profits, a partnership with the non-profit Benenova, which seeks to eliminate factors that dissuade people from volunteering, and encouraging employees to dedicate two days a year to non-profit work during special community action days.

At the end of 2022, employees voted to choose six major partners (Association Petits Princes, Association Aïda, Surfrider Foundation Europe, Planète Mer, Break Poverty Foundation and La Cravate Solidaire) to be supported for the next three years by the Foundation.

2023 Highlights

nPerf’s 2023 survey ranked Bouygues Telecom as No. 1 for WiFi for the fifth year running and No. 1 for broadband internet for the second year running.
Logo de C2S : C2S écrit en orange
Bouygues Telecom boosts its presence on the B2B market with the strategic acquisition of C2S
Bouygues Telecom invited its employees and loyal customers behind the scenes of its various centres across France!
Photo représentant le jeu Mag
Bouygues Telecom creates Reconnectés, a brand new programme of content that uses a board game to raise awareness of the dangers of digital technology.
Bouygues Telecom is a pioneer in closed-loop recycling, transforming used TV remote controls into brand new ones.
In 2023, Bouygues Telecom was recipient of the EcoVadis gold medal award for its CSR performance.
Alten, Bouygues Telecom Entreprises and Siemens France team up to facilitate the development of 5G for industrial uses.

Sales € million

  • 2022: 7,532.00
  • 2023: 7,727.00

EBITDA after leases*
€ million

  • 2022: 1,773.00
  • 2023: 1,969.00

*Current operating profit after taking account of the interest expense on lease obligations, before net charges for depreciation, amortization and impairment losses on property, plant and equipment and intangible assets, net charges to provisions and other impairment losses and effects of losses of control. Those effects relate to the impact of remeasuring retained interests.

Current operating profit from activities
€ million

  • 2022: 694.00
  • 2023: 798.00

Fixed broadband customers
(in million)

  • 2022: 4.70
  • 2023: 4.90

Mobile customers
(in million)

  • 2022: 22.50
  • 2023: 23.50