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Bouygues Telecom

Bouygues Telecom stands out from its rivals by enabling its 19.4 million customers to get easy and intense enjoyment from the best digital services have to offer thanks to its range of innovative offers and the recognised quality of its 4G network which covers 98% of the French population.

Thanks to its 4G box (hub) and the progress made with FTTH, Bouygues Telecom aims to provide very-high-speed broadband to as many people in France as possible, even those living in very rural areas. This is in keeping with the objective the company set itself when it was founded in 1996, namely to bring the benefits of technology to as many as possible. By widening access to its network, products and services, Bouygues Telecom aims to make the biggest possible contribution to developing its customers’ digital uses.


At the hub of its customers’ digital lives

Innovation first and foremost

Present on the market since 1996, Bouygues Telecom has set itself the objective of bringing the latest technological advances to as many people as possible in France, by helping them keep pace with the exponential growth in digital services.

Bouygues Telecom is unanimously recognised for its ability to innovate, meaning that its customers were able to enjoy the new uses brought by technological progress before anyone else. For example, it invented the mobile call plan concept as early as 1996 and went on to offer its customers the first “unlimited plans”.

In 2011, once again, Bouygues Telecom was the first to invent B&You - SIM-only mobile plans with no minimum term commitment.

Bouygues Telecom has also been at the forefront in the roll-out of networks based on the latest technological advances. On 1 October 2013, Bouygues Telecom opened the first nationwide 4G network, covering 63% of the population. Today, it covers 95% of the population and Bouygues Telecom is still the leading operator in terms of the number of active 4G sites in France (Source: AFNR). With the aim of satisfying the explosion in digital uses, which requires increasingly faster speeds, Bouygues Telecom was the first French operator to roll out, as early as June 2014, 4G+ services (speeds twice as fast as 4G) in France’s biggest towns and cities, as well as Ultra High Speed Mobile (speeds of up to 300 Mbit/s) at the beginning of 2015.

Bouygues Telecom would like to recreate this momentum, which was obtained thanks to its leadership in 4G, for future 5G services. At the end of 2016, Bouygues Telecom was also the first operator to achieve national coverage with a low-speed network (LoRaWANTM technology), which places the operator in an ideal position for the upcoming industrial revolution of the “Internet of Things”.

In the fixed segment, Bouygues Telecom innovated once again in early 2015 by introducing ground-breaking technology in the shape of the new Bbox Miami. This is the first Android box in France to combine traditional TV content and all the apps and content of the web in a single interface, which therefore considerably enhances the experience.

At the start of 2017, Bouygues Telecom launched the 4G box, the first offer on the market that provides very-high-speed fixed internet using our 4G mobile network. Intended for the less dense areas of France where ADSL speeds are too slow to give satisfaction, the 4G box is proving to be very popular by providing a service that is now considered essential.

In 2018, Bouygues Telecom upgraded its mobile products and services to better meet customer expectations. Sensation plans now include the option of being called back by customer services within 15 minutes or at another convenient time or to book an appointment in a store. These Sensation plans are now available alone or with Smartphone benefits, which enable customers to buy or renew their smartphones at a lower price and to enjoy, in addition, one bonus service amongst the following; unlimited internet on the weekend, Le Bouquet Presse with le Kiosk, L’Equipe or Studio +.

Furthermore, B&You SIM-only plans are now only available on the web.

In 2018, Bouygues Telecom’s 4G coverage of France’s mainland population exceeded 98% and Arcep ranked it “top for mobile service quality in rural zones”. Thanks to several trials in large French cities such as Lyon and Bordeaux, Bouygues Telecom is already actively preparing for the arrival of 5G.

The operator for everyone

With its “Customer First” positioning (#nosclientsdabord), Bouygues Telecom wants primarily to strengthen the relationship with its customers. This original and unique approach in a fast-moving sector helps to secure customer loyalty through exclusive special offers and bonus features.

Bouygues Telecom, which also wants to support the development of digital uses all over France, is playing a key role in developing the nation’s infrastructure aimed at reducing the digital divide. The massive investment in its 4G network will cover 99% of the French population by the end of 2018.

(Updated: 12 March 2019)
Headcount at 31st December 2018