An urban developer/operator, Bouygues Immobilier develops residential, office building, retail and sustainable neighbourhood projects to make urban living better for all its customers.
Drawing on its expertise in green property development, Bouygues Immobilier is consolidating its position as an urban developer/operator, basing its future growth on three strategic priorities.
An enhanced and personalised customer experience
A successful customer experience is central to Bouygues Immobilier’s strategy and is driven by three priorities:
- a more pleasant purchasing process, with the roll-out of a new “BI Store” sales space concept featuring a warm and friendly atmosphere designed to forge strong links with customers. In July 2017, 856 customers surveyed on the day after handover gave Bouygues Immobilier an average satisfaction rating of 4.2 out of 5.
- personalised homes with built-in modularity: Bouygues Immobilier’s flexible, customisable and connected homes are user-centred. Flexom, a service package for connected, smart homes launched in 2016, is now integrated into 13,000 properties, 600 of which were handed over in 2017. Interior decoration options have also been completely revised (a wide choice of styles and materials, 3D virtual visits and a fully customisable configurator).
- workplaces adapted to new uses: in July 2017, Bouygues Immobilier teamed up with AccorHotels to create an equally-owned joint venture with the aim of accelerating the expansion of Nextdoor in France and across Europe. By the end of 2017, seven Nextdoor collaborative workspaces were already open for business, with a target of 80 sites by 2022.
Sustainable development : from single buildings to neighbourhoods
Bouygues Immobilier offers a range of commercial property products and services: the development of
positive-energy buildings under the Green Office® brand, the renovation of commercial properties with Rehagreen®, turnkey buildings, and Nextdoor flexible, collaborative workspaces.
Nearly ten years after the launch of the Green Office® positive-energy office building concept, some 20
Green Office® projects had been handed over or were under construction in 2017, such as the future Colas headquarters building in Issy-les-Moulineaux.
In 2011, Bouygues Immobilier created UrbanEra®, a service package for the design of sustainable, mixed-use neighbourhoods. A number of neighbourhoods had already been completed by the end of 2017, such as Ginko in Bordeaux, Fort d’Issy and Font-Pré, inaugurated in Toulon in April 2017. Several other eco-neighbourhoods are being developed, such as Cœur Université in Nanterre, Eureka Confluence in Lyon, Etoile in Annemasse and Les Fabriques in Marseille.
A company being transformed
Digitisation is transforming the property development business and is now central to new uses.
Bouygues Immobilier was quick to understand the far-reaching implications of these changes and aims to constantly stay ahead of the curve by; implementing BIM (Building Information Modelling) throughout the company, with the aim of rolling it out to all its operations by 2021; transforming its own offices in France in order to create innovative working environments perfectly suited to new uses; and continuing its strategy of open innovation with start-ups via its investment fund called Bird. In October 2017, Bouygues Immobilier thus acquired a stake in Spallian, a smart data specialist.