Strategy of the media activities
For 50 years, TF1’s mission has been to entertain, inform and bring together the French people with a high-quality, diverse range of programmes and a benchmark news offering.
In a televisual environment strongly affected by rapidly changing viewer behaviour, the TF1 group’s ambition is to establish itself as the go-to premium TV destination for family entertainment and quality news content in French, basing itself on:
- a strong cultural ambition that aims to unite people as they spend time together to share thrilling moments, and to offer them properly fact-checked news;
- a distinctive editorial ambition – the TF1 group’s trademark has always been to offer the most spectacular entertainment and high-quality, reliable and rigorous news free of charge, and
- a pioneering technological ambition that aims to keep pace with the shift in viewing behaviour towards streaming.
This is the essence of its strong industrial, editorial and cultural project, aptly summed up by its tagline – “TF1, Uniting Our Nation”
Reducing the carbon and environmental footprint of activities
TF1’s transition plan is based on three key priorities (eco-production, purchasing, digital responsibility) and two lower-impact but symbolically key areas of focus (mobility and building energy use). As a member of the Ecoprod initiative since 2009, the TF1 group has been working to reduce the carbon footprint of in-house and external productions. These pledges are contained in the eco-production charters of TF1 and Studio TF1, which were updated in 2024. The TF1 group set quantified targets for 2028 and allocated a budget for these actions in 2024.
Flagship measures in 2024 included making low definition the default setting on TF1+ and updating its responsible purchasing roadmap. On top of this, since 2022, the Purchasing Department has included carbon clauses in the contracts of around 50 suppliers, allowing it to track their decarbonisation efforts.
Offering more responsible content
The TF1 News department is rolling out a Climate roadmap with a view to expanding its range of content carrying the “Notre planète” label, which helps viewers easily identify environment-related reports. In 2024, a new content vertical, “Impact”, was launched on the TF1+ platform to promote this responsible content.
Innovating for responsible advertising
TF1 Pub, TF1’s media sales unit, is also taking active steps to support the green transition in the advertising industry. Meanwhile, each advertising campaign for a product or service that meets the Ademe eligibility criteria triggers a contribution by the TF1 group to EcoFunding – an advertising fund fully financed by the group – in proportion to the media budget assigned by the advertiser.
Operational priorities
- Strengthen the TF1 group’s leadership in the linear advertising market.
- Become the leading free streaming platform in France and in French-speaking markets.
- Reinforce Studio TF1’sa position on the international stage by leveraging the TF1 brand’s appeal.
(a) Newen Studios became Studio TF1 in March 2025.
2024 key figures
- €2.4 bn Sales
- €297 m Current operating profit from activities
- 30.5 % Audience share of the main target, individuals aged between 25 and 49
Progress on sustainable solutions
- Almost 26% of the adverts broadcast on TF1 group TV channels in 2024 contained a more environmentally friendly product/service or included a responsible message
- Seven Ecoprod Performance labels and six Ecoprod Engagement labelsa
Greenhouse gas emissions
Mt of CO2 eq.
11 % environmental reports in TF1 news programmes
Split of energy use in 2024
%
(a) The Engagement label is awarded for a period of one year pending the finalisation of the audit by Afnor, while the Performance label corresponds to the definitive label with a precise score and level (1, 2 or 3 stars).
(b) 2022 data covers scopes 1, 2 and 3a
(c) Downstream scope 3b was included in 2023 for an amount of 0.3 Mt of CO2 eq. 2022 data covers scopes 1, 2 and 3a. In 2023 constant scope GHG emissions (scopes 1, 2 and 3a) amounted to 0.1 Mt of CO2 eq.