Strategy of the telecoms activities
Bouygues Telecom has been bringing people closer together by providing high-quality networks, products and services for over 25 years. Through its sustainability strategy, which builds on a CSR policy launched back in 2003, it is helping to address today’s environmental and societal challenges by paving the way to a more responsible digital future.
2024 key figures
- €7.8 bn Sales
- 23.4 m customersa
(a) Mobile (excluding MtoM) and Fixed plans.
Operational priorities
- Make the Fixed business the main growth driver (B2C and B2B).
- Improve customer satisfaction and reduce churna.
- Boost Fixed-Mobile convergence.
10 % of the top 50 suppliers agreed to include a decarbonisation clause for at least one purchasing category in their contracts in 2024.
FRANCE – Bouygues Telecom has launched “B.iG”, a ground-breaking offer in France that provides reduced price plans for extended families.
In response to recent changes in the telecoms market, particularly in the B2C mobile segment, Bouygues Telecom has launched a new marketing strategy that targets long-term growth by drawing in new customers and building loyalty. This strategy aims to:
- Improve customer satisfaction;
- Reduce churna;
- Boost the number of customers who sign up to both Fixed and Mobile plans.
Bouygues Telecom aims to make its Fixed business the main driver of its growth by placing it at the heart of its strategy. With this in mind, it has launched two new offers – B.iG and B&YOU Pure Fibre - designed for two complementary customer segments.
B.iG is a new ground-breaking brand on the French market aimed at households that bundles fixed internet with a mobile plan. It has a sliding-scale price range and redefines the concept of “family”b.
B&YOU Pure Fibre is the first “all-fibre” offer on the market, designed for digital native customers looking for high performance connectivity without the need for additional services.
This strategy plays to the strengths that Bouygues Telecom has developed in recent years:
The coverage and quality of its Mobile and Fixed networks
In the mobile market, Bouygues Telecom stands out for the high-quality nationwide coverage of its 4G and 5G networks. The latest survey by Arcep, the French telecoms regulator, ranked Bouygues Telecom as the second-best mobile carrier for service quality for the tenth year running and, for the first time, placed it joint first for mobile internet in densely populated areasc.
In the fixed market, Bouygues Telecom covers 90% of the French population with fibre and now has over 38 million FTTH premises marketed.
Bouygues Telecom was ranked number one operator for WiFi performance for the fourth year runningd and took top spot for fixed internet performance, across all technologies, for the second year in a rowe according to the nPerf survey.
A unique portfolio of brands and distribution channels
With its extensive portfolio of brands and distribution channels, Bouygues Telecom is able to cater to the needs of different customer segments, giving it a competitive edge in the market. In addition to its extensive store footprint, Bouygues Telecom has distribution partnerships with Crédit Mutuel-CIC and the La Poste group, under which it benefits from a distribution network of over 4,500 local bank branches and 7,000 post offices.