2024 Integrated Report

2. Strategy

Strengthen the position in the construction sector

Colas’ strategy is to establish and maintain leading positions on local markets where it already operates. For instance, it draws on its broad-based expertise to branch out into new, high-value market spaces, especially those relating to ecosystem preservation and restoration:

  • environmental engineering: conservation and rehabilitation of natural areas, restoration of degraded environments, rewilding and restoration of waterways;
  • soil decontamination and deconstruction: redevelopment and rehabilitation of brownfield sites.

With 60% of its sales generated outside France – in over 50 countries around the world – Colas is aiming to expand its international footprint mainly in the specific geographies of the United States, Northern Europe and Germany.

Promote innovative, responsible products and services to customers

As the green and energy transition gathers pace, Colas is building on its long-standing track record of designing and investing in solutions tailored to today’s societal challenges and demands:

  • digital and other services that set new standards for performance by optimising the lifecycle and total cost of infrastructure over the long term (facility management and asset management);
  • solutions designed to make infrastructure kinder on the environment (creation of urban cool islands, rainwater infiltration, improved living environments, etc.);
  • low-carbon, sustainable products and methods (lower-temperature or cold asphalt mixes, bio-based or hydraulic binders, in-place road pavement recycling, etc.).

This operational and sustainability strategy is embodied in Colas’ Act and Commit Together (ACT) corporate plan. Launched in 2021, it sets out Colas’ corporate social responsibility (CSR) pledges to its stakeholders, which have a target date of 2030:

  • incorporate CSR into all operations, including offering customers and users solutions that meet the challenges of sustainable development in local communities;
  • roll out a low-carbon and biodiversity strategy, promote circular-economy initiatives, and reduce the impact of activities to make them more acceptable;
  • attract, develop and retain employees through managerial excellence, and reinforce a culture of health and safety;
  • build a responsible supply chain rooted in sustainable performance through a responsible purchasing policy;
  • reinforce an exemplary culture of ethics and compliance.
PROJECT SOLUTION

United States flag

Road contracts in Alaska

Colaska is the leading construction company in the 49th US state. Its teams work all over Alaska, from the far north to the south and across its islands, whether it be in polar temperatures or under the midnight sun. In a state with a poorly developed road network, ensuring the reliability of the main routes is essential. The upgrade of the Sterling Highway, the main road on the Kenai Peninsula, shown here, is being eagerly awaited by the local population. Built in the 1940s, this road was originally a gravel road and was not designed for the volume of traffic it carries today. In 2022, work began on the 10-mile (16 km) upgrade.