2. Strategy
A long-term strategy based on businesses that provide growth
The Bouygues group and its business segments roll out long-term strategies to seize the growth opportunities related to macrotrends in their ecosystem and reduce their carbon footprint.
Launch of the new B.iG offer
France
Bouygues Telecom launched the B.iG brand in October 2024. This family-oriented offer, which is the first of its kind in France, combines an internet router and mobile phone plans with a sliding-scale pricing structure.