New Value -Bouygues Construction
The NewValue intrapreneurship programme launched by Bouygues Construction in June 2017 aims to help employees develop an innovative concept and bring it to market inside or outside the firm, the risks and profits being shared with the company. The second season of NewValue started in spring 2018.
Run by the HR and Innovation departments, NewValue is part of Bouygues Construction’s shared innovation strategy. The programme is inspired by the main stages of start-up development, drawing on feedback from other large groups and the experience of former employees who have started their own businesses.
Three stages have been devised to help employees, singly or in a team, to bring their project to fruition, with a specific training programme and tailored support.
The purpose of the first stage, which lasts two months, is to formalise the concept or idea put forward by the employees applying to the programme and assess its potential.
On completion of the preparation phase, the selected projects go to a Kick-off Committee comprising members of the various Bouygues Construction entities. The Kick-off Committee selects the projects that can go forward to the second stage, applying criteria such as:
- The profile of the intrapreneur
- The proposed solution or project
- The target market
- The interest for the company
The aim of the second stage of the programme, which lasts five months, is to help the employees analyse their target markets, field-test their concept, draw up their business plan and create a prototype of their idea.
They are supported by Bouygues Construction’s HR and Innovation teams and by the Schoolab, an incubator set up 10 years ago which now specialises in supporting intrapreneurs and entrepreneurs. The intrapreneurs then present their projects to the entities’ CEOs, who decide which projects can then move forward to the third stage, which involves financing the development and launch of the solutions presented to them
The purpose of the final phase, which lasts seven months plus an additional five months if necessary, is to develop an economically viable solution and achieve a first sale.