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Intrapreneurship in the business segments

New Value -Bouygues Construction

The NewValue intrapreneurship programme launched by Bouygues Construction in June 2017 aims to help employees develop an innovative concept and bring it to market inside or outside the firm, the risks and profits being shared with the company. The second season of NewValue started in spring 2018.

Run by the HR and Innovation departments, NewValue is part of Bouygues Construction’s shared innovation strategy. The programme is inspired by the main stages of start-up development, drawing on feedback from other large groups and the experience of former employees who have started their own businesses.

Three stages have been devised to help employees, singly or in a team, to bring their project to fruition, with a specific training programme and tailored support.



The purpose of the first stage, which lasts two months, is to formalise the concept or idea put forward by the employees applying to the programme and assess its potential.

On completion of the preparation phase, the selected projects go to a Kick-off Committee comprising members of the various Bouygues Construction entities. The Kick-off Committee selects the projects that can go forward to the second stage, applying criteria such as:

  • The profile of the intrapreneur
  • The proposed solution or project
  • The target market
  • The interest for the company



The aim of the second stage of the programme, which lasts five months, is to help the employees analyse their target markets, field-test their concept, draw up their business plan and create a prototype of their idea.

They are supported by Bouygues Construction’s HR and Innovation teams and by the Schoolab, an incubator set up 10 years ago which now specialises in supporting intrapreneurs and entrepreneurs. The intrapreneurs then present their projects to the entities’ CEOs, who decide which projects can then move forward to the third stage, which involves financing the development and launch of the solutions presented to them


The purpose of the final phase, which lasts seven months plus an additional five months if necessary, is to develop an economically viable solution and achieve a first sale.


Logo Omoniscient

Omniscient - Worksite optimisation using connected objects

Omniscient, a creation of Bouygues Construction's New Value intrapreneurship programme, is a solution designed to optimise operations in the construction sector.
Using IoT sensors located throughout a worksite, the platform processes geolocation data and generates performance and measurement indicators for operations such as plant management, production methods, site security and logistics. Omniscient is a fully-fledged decision-support tool that helps production teams leverage data in order to better manage their projects.




  • Aude Caussemille, HR manager for the NewValue programme, Bouygues Construction 
  • Morgane Jossic, Innovation manager for the NewValue programme, Bouygues Construction  

Business Lab - TF1

As part of the TF1 group’s digital transformation, the Business Lab offers employees the opportunity to play an active part in that change. Initiated by the Innovation, HR and Strategy departments, the Business Lab is intended for employees with new business ideas or projects that fit into TF1’s universe. The aim of the three-stage programme is to provide them with human, methodological and financial resources. Around 30 employees have applied to the Business Lab since it was launched in July 2017 and six projects have moved forward into the second phase.


Project initiators are encouraged to explore the market, test their idea with internal or external experts and enhance its value proposition, then formalise it in the form of a pitch which they may be asked to defend before the Business Lab committee, comprising members of the Executive Committee and General Management Committee, operational managers and intrapreneurs from the TF1 group.


Those who are given the green light by the committee move on to the four-month prototyping phase.

With the help of Schoolab, which specialises in supporting new entrepreneurs, employees acquire the methodological tools (design thinking, lean approaches, etc.) used by start-ups to adjust their concept to the real needs of future users. They also get help with creating a prototype of their concept so that they can demonstrate market interest in their idea.

On completion of the second phase, the initiators present their prototype and market indicators to the departments concerned with the aim of obtaining seed money.


If they obtain funding, the initiators can then start to implement their project..



(Updated: 14 October 2020)