The challenges of the 21st century – population growth and urbanisation, climate change, digital and technological transformation and changing uses – represent opportunities for Bouygues. In a context of rapid technological change, the Group’s innovation strategy offers a way of grasping them.
Innovation and the e-lab – Group Innovation department
Bouygues’ strategy in the field of innovation is focused on delivering services that provide real benefits to users. The aim is to make the daily lives of the Group’s customers, partners and employees simpler. It is also to improve the Group’s productivity and boost stakeholder satisfaction by creating sustainable solutions.
Getting the most out of technology
The Bouygues group has pinpointed four technologies that it believes will shape its businesses:
Artificial intelligence (AI) can provide effective decision-support to many of the Group’s business segments. For instance, by analysing physical data from a site, as well as regulations and environmental factors, AI can optimise the building potential of land and facilitate interaction between the stakeholders in a property development project (developers, architects, consultancy firms and local authorities).
The Internet of Things, combined with Big Data, can harvest and analyse data on an enormous scale for the predictive identification of high-risk areas on road networks through the analysis of vehicle behaviour.
With virtual and augmented reality, it is possible to interact in real time with digital elements that have been added to a live view. For example, brands can insert advertising into a television show without interrupting it. With BIM (Building Information Modelling), 3D can be used to represent a whole range of data used in the design and construction of a structure and simulate its behaviour.
Finally, blockchain , by making flows more secure, will facilitate the creation of new services by simplifying transaction processes. For instance, it is currently being used to ensure more secure, transparent and faster signing of complex contracts.
In a context where small agile companies can disrupt entire ecosystems, Elab supports the Group’s business segments with their transformation.
By applying nimble methods focused on uses, such as design thinking, business model canvas,
C/K method and value quadrant, we help our customers carry out their business transformation:
- Creation and launch of new products and services or innovative business activities.
Business transformation, by helping to adapt the core business to new market opportunities (new technologies, new customer demands, new competitors).
(Updated: 14 April 2021)