The challenges of the 21st century – population growth and urbanisation, climate change, digital and technological transformation and changing uses – represent opportunities for Bouygues. In a context of rapid technological change, the Group’s innovation strategy offers a way of grasping them.
Innovation and the e-lab – Group Innovation department
Innovation is meaningful only if it is rooted in uses that bring practical benefits. That is why the Bouygues group’s method is to anticipate stakeholders’ future expectations and identify the new technologies or business models that best address them. That approach ensures that we can offer useful products and services whose added value customers and users can recognise and appreciate.
Getting the most out of technology
The Bouygues group has targeted four technologies likely to impact its activities:
- The internet of things and big data: they can be combined in order to gather and analyse a vast mass of information (from integrated sensors, for example) which will make it possible to view the flows of a building in real time and improve its management and security.
- Artificial intelligence: AI makes it possible to predict a building’s energy consumption at different times of the day and the year, and to optimise resource management.
- Virtual and augmented reality: customers with a configurator can view their future apartment in 3D and choose their interior design and decoration.
- Blockchain: this technology is now used when signing complex contracts in order to guarantee more secure, more transparent and faster exchanges.
In a context where agile small businesses can disrupt whole eco-systems, e-lab transformation supports companies in general and the Bouygues group’s five business segments in particular (TF1, Colas, Bouygues Construction, Bouygues Immobilier, Bouygues Telecom) in the transformation of their core business. Applying use-centred agile methods, such as design thinking, business model canvas, the C-K theory and the value quadrant, we help our customers achieve their business transformation in practice:
- Creation and launch of new products, services or activities.
- Business transformation, helping to adapt the core business to new market opportunities (new technologies, new customer demands, new competitors).
- Strategic marketing plans, business transformation plans.
(Updated: 24 May 2019)