|Increase the number of Colas production sites working to promote dialogue with local communitiesa||47%||44%||43%||50% in 2021|
Result in line with the objective Result lagging behind the objective Not achieved
(a) Activities that can justify (through a specific report) during the reporting period that they have genuinely interacted with local residents, elected representatives and government
through meetings and proper responses to complaints. Supporting documentation must be kept on file.
By drawing on its reputation for customer service and sincerity, Bouygues puts innovation to work to make life better for all. In our modern society, people increasingly want to create closer ties, which is where the Group plays an important role through its five business segments.
This is because it believes that bringing people closer together and promoting exchange helps make life better every day. Wherever it can, the Group wants to promote mutual assistance, harmonious relationships and community cohesion, thereby fostering a greater sense of social inclusion. To help build harmonious communities,
Bouygues pledges to…
…bring people closer together
The Bouygues group’s business segments design products and services that promote sharing:
Media: with its 25 million TV viewers every day, TF1 aims to positively inspire society. The content it broadcasts is designed to represent and reach all audiences, and allow them to express themselves too, in all their diversity and difference. During the Covid lockdown in 2020, the TF1 TV channel kept the public informed with its news output and aired educational programmes for schoolchildren through its “Educating the nation” initiative.
Telecoms: bringing people closer together is central to Bouygues Telecom’s communication activity. The operator ensured that friends and family stayed in contact with each other throughout the health crisis. It also supported the most vulnerable in society by providing equipment to medical staff, by launching its “Donate a Gigabyte” campaign with the Red Cross (20,000 plans, 10,000 smartphones) and by creating a partnership with Samu Social in Paris to fight against the digital divide.
Construction: The Construction businesses prioritise social diversity when designing their eco-neighbourhoods. By providing a wide range of services (apps, concierge services, etc.), they are able to enhance relations between occupants of the same building.
…open up dialogue and co-design efforts to a greater audience
The Bouygues group brings together all the stakeholders in a project (customers, elected representatives, local residents) from the planning stage in order to design and offer the most appropriate solutions. And each business segment adopts the same method of listening, dialogue and outreach.
Media: Social media, TF1&Vous, etc. TF1’s television channels and other media outlets maintain regular contact with their viewers.
Telecoms: Bouygues Telecom’s Customer committee is a forum in which around twenty customers get the opportunity to design products and services adapted to their own requirements.
Construction: All future residents are consulted at every stage of a project via meetings, participatory workshops, apps and even serious games. The Group is able to increase public acceptance of its construction sites when it maintains dialogue with local residents. They can use the “Com’in” platform to report noise, dust and mobility-related issues and to reduce disturbances by stopping certain types of work or adapting it.
…encourage local initiatives that help others within the community
The Bouygues group’s patronage policy focuses on four main themes: education, health, social and environmental initiatives. Each business segment carries out its own patronage initiatives. The Group is active worldwide and contributes to local life wherever it operates, giving priority to long-term actions.
Bouygues carried out many initiatives during the Covid health crisis to help the population and medical staff: it donated surgical masks, Colas produced hand sanitiser, the TF1 group gave free air time to government spots and Bouygues Telecom launched a campaign where people could make donations to the Red Cross by sending text messages (€200,000 was raised).
raised for the Red Cross