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Strategy & Strengths

With 115,000 employees, Bouygues is a diversified industrial group whose activities (construction, media, telecoms) aim to bring innovative solutions to improve the daily lives of as many people as possible, through infrastructure in its construction businesses as well as through digital technologies.

Bouygues draws on the skills and expertise of its people to add value to the products and services it offers in each of its activities. It aims to:

  • strengthen its position of a world leader in building and civil works, in energy, and in transport infrastructure;
  • maintain its leadership in the French media industry;
  • and underpin the spread of digital technologies in the telecoms sector for the benefit of customers and end-users alike.


The Group's strengths

A stable shareholder structure

A stable shareholder structure means that Bouygues can take a long-term approach to strategy. Its two largest shareholders are the Group’s employees and SCDM, a holding company controlled by Martin and Olivier Bouygues. With over 60,000 employees owning shares in the Group, Bouygues is the CAC 40 company with the highest level of employee share ownership. Employees owned 17.6% of the capital at 31 December 2017.

Find out more about the Group’s share ownership


A strong corporate culture

Project management expertise and a management approach based on empowerment have always been a feature of Bouygues’ corporate culture, founded on the values of respect, trust and fairness shared by its five subsidiaries.


A robust financial structure

Bouygues knows how to keep capital expenditure under control while generating cash flows on a regular basis. It carries little debt and has a very substantial cash surplus. Drawing on these strengths, Bouygues has paid out a regular dividend to shareholders. The average dividend yield was 4,3% in 2017.


A focus on stable long-term markets

Very substantial infrastructure and housing needs exist worldwide and there is increasing demand from customers for sustainable construction and the sparing use of resources (see the Group’s commitments for a sustainable and desirable urban environment). Bouygues has developed acknowledged expertise in these areas, distinguishing it from its rivals, giving it a competitive edge and enabling it to grow strongly on international markets (Bouygues Construction and Colas generated 57% of their order book outside France in 2017).

(Updated: 02 March 2018)