With an environmental policy in place since the early 2000s, Bouygues Telecom is committed to tirelessly improving responsible and sustainable digital access for all. Its short-term carbon emissions reduction targets for 2021-2027 were endorsed by SBTi at the end of 2022.
MILLION BOUYGUES TELECOM CUSTOMERS
Become the number 2 in mobile as recognised by customers
Bouygues Telecom is the third-ranked mobile operator in France. Its ambition is to become the country’s number two operator, as recognised by its customers, by capitalising on the quality of its mobile network – as the leading alternative mobile operator in France for the ninth year running – and of its brand, products and services. It also intends to build on its extensive store footprint and on its long-term distribution partnership with the Crédit Mutuel-CIC banking group, under which it benefits from a complementary nationwide distribution network of over 4,500 local bank branches. Bouygues Telecom is also focused on maintaining the excellent quality of its 4G network and on continuing the roll-out of its 5G network.
Increase market share in fixed B2B and become a fixed wholesalea player
Bouygues Telecom is aiming to double its market share in the SME segment by drawing on its multi-channel distribution network, and on its position as a benchmark in customer relations in B2B and a leading connectivity operator. It also plans to monetise its FTTO and FTTA infrastructure in B2B and expand its wholesale fixed offering by capitalising on its expertise and leading position in wholesale mobile. A recap of the “Ambition 2026” strategic plan’s financial targets for 2026:
- Sales from services of over €7 billion;
- EBITDA after Leasesb of around €2.5 billion;
- An EBITDA after Leases marginc of around 35%, and
- Free cash flowd j of around €600 million.
Gain an additional 4.5 million FTTH customers by 2026
Bouygues Telecom is ramping up the roll-out of fibre across France as it seeks to increase its FTTH coverage (to 35 million premises marketed in 2026) and gain an additional three million customers d by 2026. It markets products and services tailored to changing consumer habits, providing innovative, eco-designed, best-in-class fixed devices that deliver the very best user experience. For the second consecutive year, Bouygues Telecom ranked top for its Wi-Fi performance.
Reduce its carbon footprint, while maintaining the highest possible standards of service, and encourage customers to use digital technologies more sustainably
(a) The wholesale market for telecoms operators.
(b)Current operating profit after taking account of the interest expense on lease obligations, before net depreciation and amortisation expense on property, plant and equipment and intangible assets, net charges to provisions and other impairment losses, and effects of losses of control. These effects relate to the impact of the remeasuring of retained interests.
(c) EBITDA after Leases/sales from services
(d) Calculated before changes in WCR related to operating activities and excluding 5G frequencies.
- Continue increasing the value-added of the mobile customer base by boosting the value proposition.
- Ramp up the marketing of FFTh (Fibre-To-The-Home.).
- Increase the market share in the B2B fixed segment by five points by 2026.
Constant innovation to strengthen connections between people
Bouygues Telecom is recognised for its ability to innovate and constantly adapts to new uses by being a pioneer in many technologies. Consequently, its customers have often been able to enjoy the ground-breaking services ushered in by technological progress before anyone else.
Bouygues Telecom invented the mobile call plan concept as early as 1996 and went on to offer its customers the first unlimited plans.
In 2011, with B&You, Bouygues Telecom was once again the first to invent SIM-only mobile plans with no minimum term commitment.
On 1 October 2013, Bouygues Telecom opened the first nationwide 4G network, covering 63% of the population. Today it covers 99% of the population, and Bouygues Telecom is once again leading the way in the roll-out of 5G.
Since 2016, Bouygues Telecom has also operated a nationwide low-speed network using LoRaWAN™ technology, making the company a major player in the Internet of Things.
Also an innovator in the fixed segment, Bouygues Telecom introduced Android boxes in 2015. Combining traditional TV content with all the apps and content of the web in a single interface, they considerably enhance the viewer experience.
In early 2017, Bouygues Telecom launched the 4G box, the first offer on the market to provide superfast internet in the home using the company’s 4G mobile network. Intended for rural areas where ADSL speeds are too slow to give full satisfaction, the 4G box is proving to be very popular by providing a service that is now considered essential.
In 2018, Bouygues Telecom introduced a “Keep Connected” promise. Fixed customers can now receive, on request, a 4G mini-hub or a top-up added to their mobile plan from the moment they take out a subscription or if a problem occurs.
In 2021, Bouygues Telecom is further enhancing the home internet experience with its new Fibre box that uses WiFi 6 technology.
In 2022, Bouygues Telecom launched the first eco-designed and TÜV Rheinland-certified internet box on the French market.
Bouygues Telecom joined forces with Docaposte, Dassault Systèmes and Banque des Territoires to offer benchmark and dependable cloud services with the launch of Numspot. Launch of the first socially responsible mobile plan called “Source”.
Bouygues Telecom is the only telecoms operator to be part of the consortium that has signed a three-year cooperation agreement to create 5G OPEN ROAD, one of Europe’s biggest programmes for providing assistance to connected automated vehicles driving on open roads.
OF THE FRENCH POPULATION
HAS 4G COVERAGE
BOUYGUES TELECOM’S 5G NETWORK
COVERS NEARLY 10,000 MUNICIPALITIES
AND OVER 7 OUT OF 10 PEOPLE IN FRANCE
Practical initiatives to encourage working together
Being a telecoms operator that seeks to bring people closer together involves more than just providing customers with the best communication products and services. It also means making practical commitments to encourage working together and a more cohesive society.
Bouygues Telecom works daily with all its stakeholders to reconcile digital technology with the climate emergency:
- An ambitious climate strategy based on reducing greenhouse gas emissions by 2030 (-50% for its own activities and -30% in its value chain).
- Fun awareness-raising initiatives to encourage more responsible digital use with the free My Smartphone Footprint app.
At the end of 2022, the Science Based Targets initiative (SBTi) endorsed its short-term carbon emissions reduction targets for 2021-2027.
After a successful first edition in 2020, Bouygues Telecom has launched the second edition of its socially-responsible “Donate a gigabyte” campaign to fight against the digital divide and help disadvantaged people. As a result 254,804 gigabytes were donated and will be redistributed to the four partner charities – Petits Frères des Pauvres, Social Builder, APF France handicap and FAGE.
The Bouygues Telecom corporate foundation promotes wide-ranging community involvement in a variety of ways, including an incubator for non-profits, a partnership with the non-profit Benenova, which lifts constraints on volunteering, and encouraging employees to give two days of their time a year to non-profit work during special community action days.
At the end of 2022, employees voted to choose six major partners (Association Petits Princes, Association Aïda, Surfrider Foundation Europe, Planète Mer, Break Poverty Foundation and La Cravate Solidaire) that will be supported for the next three years by the Foundation.
Sales € million
- 2021: 7,256.00
- 2022: 7,532.00
EBITDA after leases*
- 2021: 1,612.00
- 2022: 1,773.00
*Current operating profit after taking account of the interest expense on lease obligations, before net charges for depreciation, amortization and impairment losses on property, plant and equipment and intangible assets, net charges to provisions and other impairment losses and effects of losses of control. Those effects relate to the impact of remeasuring retained interests.
Current operating profit from activities
- 2021: 601.00
- 2022: 694.00
Fixed broadband customers
- 2021: 4.40
- 2022: 4.70
- 2021: 21.80
- 2022: 22.50