The leading private media group in unencrypted television in France
The TF1 group occupies a unique position in French broadcasting, producing five complementary unencrypted channels (TF1, TMC, TFX, TF1 Séries Films and LCI). In the first half of 2018, together they claimed an average 27.3% share of the audience of individuals aged 4 and over, and 32.5% of the target audience of women under 50 who are purchasing decision-makers (source: Médiamétrie).
The TF1 group constantly adapts its products to changing consumer behaviour, offering a powerful digital variant of its content on MyTF1 as well as VOD to reach all viewer segments across all platforms with MYTF1VOD and TFOU MAX.
A decisive shift to digital
In the first half of 2018, the TF1 group acquired a majority stake in the aufeminin group, an international digital player with loyal communities around strong brands like Marmiton and My Little Paris, present in over 20 countries. With aufeminin plus Neweb, Studio 71 France (in partnership with ProsiebenSat.1.) and MinuteBuzz, the TF1 group is now in a position to offer innovative solutions to brands based on awareness, affinity and influence.
In addition, Le Lab TF1 has set up within Station F, which is the leading start-up incubator in the world and located in Paris.
A strong advertising sales division
TF1’s advertising sales teams, which market the TF1 group’s audiences, offer advertisers unique exposure opportunities, combining the strong ratings of its TV channels with the advantages of personal digital media.
They also sell advertising space on the lci.fr website, Indés Radios (local radio stations) and many websites.
The TF1 group is extending its offering of digital services via the creation of the
European Broadcaster Exchange (EBX) advertising sales agency with ProSiebenSat.1, Mediaset (Spain and Italy) and Channel 4.
A producer of pay-TV channels
The TF1 group produces a number of pay-TV theme channels – TV Breizh, Histoire, Ushuaïa and Serieclub – to meet viewer demand for specific content.
A group that produces audiovisual content
The TF1 group also produces and distributes audiovisual content. The acquisition of the Newen group has enabled the TF1 group to step up the roll‑out of production and distribution in both France and Europe. Consequently, the group now controls the entire content value chain from production upstream to distribution downstream.