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TF1 group

The leading private media group in unencrypted television in France

The TF1 group occupies a unique position in French broadcasting, producing five complementary unencrypted channels (TF1, TMC, TFX, TF1 Séries Films and LCI). In the first half of 2018, together they claimed an average 27.3% share of the audience of individuals aged 4 and over, and 32.5% of the target audience of women under 50 who are purchasing decision-makers (source: Médiamétrie).

The TF1 group constantly adapts its products to changing consumer behaviour, offering a powerful digital variant of its content on MyTF1 as well as VOD to reach all viewer segments across all platforms with MYTF1VOD and TFOU MAX.

 

A decisive shift to digital

In the first half of 2018, the TF1 group acquired a majority stake in the aufeminin group, an international digital player with loyal communities around strong brands like Marmiton and My Little Paris, present in over 20 countries. With aufeminin plus Neweb, Studio 71 France (in partnership with ProsiebenSat.1.) and MinuteBuzz, the TF1 group is now in a position to offer innovative solutions to brands based on awareness, affinity and influence.

In addition, Le Lab TF1 has set up within Station F, which is the leading start-up incubator in the world and located in Paris.

 

A strong advertising sales division

TF1’s advertising sales teams, which market the TF1 group’s audiences, offer advertisers unique exposure opportunities, combining the strong ratings of its TV channels with the advantages of personal digital media.

They also sell advertising space on the lci.fr website, Indés Radios (local radio stations) and many websites.

The TF1 group is extending its offering of digital services via the creation of the
European Broadcaster Exchange (EBX) advertising sales agency with ProSiebenSat.1, Mediaset (Spain and Italy) and Channel 4.

 

A producer of pay-TV channels

The TF1 group produces a number of pay-TV theme channels – TV Breizh, Histoire, Ushuaïa and Serieclub – to meet viewer demand for specific content.

 

A group that produces audiovisual content

The TF1 group also produces and distributes audiovisual content. The acquisition of the Newen group has enabled the TF1 group to step up the roll‑out of production and distribution in both France and Europe. Consequently, the group now controls the entire content value chain from production upstream to distribution downstream.

Many diversification activities

The TF1 group has created a broad range of complementary activities such as home shopping, licences, board games, music production and live shows.

An innovative group with the resources to achieve its ambitions

As well as a capacity to adapt and innovate which enables it to respond effectively to structural and economic changes in the market and create the most favourable conditions for new developments, the group has a robust financial structure which gives it the means to finance its ambitions for growth and profitability.

In January 2018, the TF1 group announced the signing of an agreement to acquire aufeminin group (Aufeminin.com, MyLittleParis, Marmitton, etc.), which is 78%-owned by Axel Springer group. With aufeminin, the TF1 group will be in a position to offer innovative solutions for brands based on celebrity, affinity and influence.

A socially-responsible group

As a media group, TF1 is mindful of its responsibilities. Attentive to French society and its concerns, at the end of 2017 TF1 launched TF1 Initiatives, a brand that pools together all of its CSR initiatives around three main pillars: social responsibility, diversity and the sustainable society. Furthermore, TF1’s extra-financial performance is widely acknowledged: the group is ranked in the main SRI indices (such as DJSI World, DJSI Europe Index and MSCI).

 

(Updated: 10 August 2018)
TF1_groupe_RVB-det_2013
3,057
employees
Headcount at 31 December 2017
About Bouygues

Founded by Francis Bouygues in 1952, Bouygues is a diversified group with a strong corporate culture. Its businesses focus on three sectors: construction, with Bouygues Construction (building, civil works, energy and services), Bouygues Immobilier (property) and Colas (roads), telecoms with Bouygues Telecom and media with TF1.

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