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 Created in 1994, Bouygues Telecom now has 9.3 million customers, including 6.9 million with contracts. Its ambition is to become the "preferred brand of mobile communication services" to further improve customer service.
Innovative services tailored to customer expectations for increased mobile usage
Bouygues Telecom introduced the talk-plan concept in France in 1996, followed by free voicemail – two moves which made mobile phones more accessible to all.
 Bouygues Telecom pioneered the mobile phone market yet again in 2006 with the launch of two new call plans. Neo is the first call plan to offer unlimited calls to all mobile and fixed operators every day after 8pm. Exprima offers unlimited calls to all fixed operators every day after 8pm.
A new plan was released in 2007 targeting moderate-use customers. It doubles call time to all mobile and fixed operators and all numbers, every day from 6pm to midnight and every weekend.
In 2008 Bouygues Telecom plans to expand its range of unlimited call plans with the launch of the new Neo line tailored to individual customers' requirements (choice of unlimited call slots). To meet households' requirements for multimedia equipment and services, Bouygues Telecom will launch its first fixed internet offers in September with the launch of the Bbox.
In addition, products rolled out in partnership with Universal Music have proved highly popular. Combining mobile phones with music downloads, these offers have attracted more than 1 million customers.
In the business segment, Bouygues Telecom boosted its positioning in 2007 with Business Synchro, a converged fixed/mobile/Internet service for SMEs. The unprecedented offer includes unlimited calls to all company mobile and fixed numbers.
A constantly changing network
Bouygues Telecom's mobile internet network combines EDGE and 3G+ technologies in order to provide customers with seamless coverage everywhere in France and very high speeds in the country's biggest cities, in addition to service quality tailored to individual needs. Bouygues Telecom thus offers consumers and businesses a large range of broadband services:
- Launched in 2008, the new Mobile Internet plan lets consumers receive email and attachments instantly and free of charge on their mobile phone, regardless of their handset. Subscribers to unrestricted call plans can choose the Web & Mail Option, which includes 500MB to surf the internet and send and receive email and attachments.
- The PCMCIA card lets users access data whilst on the move anywhere in France from a PC, smartphone or PDA and keep in touch with family and work.
In order to offer increasingly higher-speed data capabilities and meet the needs and expectations of its customers, Bouygues Telecom will accelerate the deployment of its 3G+ mobile broadband network to cover 70% of the population by the end of 2009.
On 1 July 2008 Bouygues Telecom acquired ownership of its own DSL network and service platforms in order to propose Internet access, data services, Internet TV and IP telephony services for both businesses and consumers.
Quality service, every day
To build up a relationship based on quality and trust with customers, Bouygues Telecom directly manages its six customer relations centres, which are all located in France, and counts more than 2,000 customer advisors. Bouygues Telecom obtained "NF Service Centre de Relation Client" certification from the French certification body AFAQ AFNOR Certification for its consumer call plans in late December 2006. Service certification is based on qualitative and quantitative commitments defined by customer relations professionals and consumer associations under the aegis of the AFNOR group.
Customers can shop for products and services at a network of 4,650 sales outlets and 558 Bouygues Telecom Club stores.
Bouygues Telecom, 89.5% owned by Bouygues, employs 7,700 people and generated sales of €4.8 billion in 2007.
Olivier Roussat was appointed CEO of Bouygues Telecom on 29 November 2007. Philippe Montagner is Chairman.
(Updated: August 2008)
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