The idea of producing zero waste or, in other words, making new out of old may seem like a revolutionary concept, but it simply aims to meet a major environmental challenge - that of slowing down the consumption of the planet’s non-renewable resources. In order to achieve this, the Bouygues group is opting for the circular economy. It’s an alternative to traditional methods which, to use the analogy of a smartphone, have drained the Earth’s battery to “critically low level”. How does it work?
secondary raw materials that can be used by manufacturers
Did you know? 100 million phones at the end of their useful lives in France
a start-up supported by Bouygues Telecom Initiatives that gives phones and smartphones a new lease of life, and recycles the parts of devices that can no longer be used.
And tomorrow ?
In 2017, the Group will launch two new initiatives. Firstly, a digital platform to resell construction materials from worksites, as well interior building materials, before the start of any renovation or demolition work. Secondly, a database to sell the use of buildings to customers and the components of the building to financial partners.
This is because 70% of construction waste will have to be recycled in Europe by 2020. This will be a welcome boost at a time when the Earth is finding it hard to satisfy the far too many demands made on her resources...