To support innovation within the Group, Bouygues SA offers various services to its businesses through the e-lab, a specialised unit. E-lab services focus on two areas in particular:
 

decision support in order to improve the efficiency of complex processes and adjust product and service pricing to the market. Examples include filling advertising slots for TF1, optimising masshaul diagrams for Bouygues Construction and planning marketing campaigns for Bouygues Telecom;

new technologies that can pave the way for innovative products and services, such as the Ici Info augmented reality navigation system for Bouygues Telecom, the lamp post of the future for ETDE and advice on the acceptance of technology in the home for Bouygues Immobilier.

The e-lab is also responsible for organising and coordinating the Group's Innovation function and speeding up the assimilation of new technologies in the Group's businesses through extensive cooperation with start-ups, research institutions and other companies.

In sustainable construction, the e-lab recently developed software to calculate earth movements for DTP Terrassement's worksites, helping to reduce the resources required.

For Colas, Bouygues Telecom and Bouygues Construction, it participated in an exercise to obtain precise measurements of energy consumption in order to develop applications for future worksites.

Energy efficiency is a priority area of study for the e-lab team as a whole.

(Updated: June 2011)