To support innovation within the Group, Bouygues SA offers various services to its businesses through the e-lab, a specialised unit. E-lab services focus on two areas in particular:
decision support in order to improve the efficiency of complex processes and adjust product and service pricing to the market. Examples include filling advertising slots for TF1, optimising the financial aspect of PPP tenders for Colas and ETDE and planning marketing campaigns for Bouygues Telecom;
new technologies that can pave the way for innovative products and services, such as the lighting column of the future for ETDE, an internet content recommendation engine, advice on optimising the energy consumption of buildings, etc.
The e-lab has also been given two important assignments for the Group:
to speed up the assimilation of new technologies in the Group's business areas through extensive cooperation with start-ups, research institutions and other companies;
to organise and coordinate the Group's Innovation function.
(Updated: December 2008)
|
