Innovation at Bouygues Telecom

From its inception, Bouygues Telecom has been a force for innovation in the market, from new technology and usage to mobile and fixed service offerings.

The keys to its philosophy are a strategy of participatory innovation based on:

a flexible organisation in which all players in the company are involved, starting with Innovation and Creativity teams and Market and Product Watch units in the United States and Japan;

methods to stimulate creativity (constitution of small brainstorming groups to come up with innovative concepts and solutions);

challenges using suggestion boxes integrated into the intranet site;

exposure to innovations through a technology demonstration area, theme-based events and an intranet dedicated to innovation.

Mobile: higher speeds, greater bandwidth, more functionalities

The arrival of smartphones has caused an upset in existing mobile networks. Bouygues Telecom is paving the way for its future networks in partnership with other operators and equipment manufacturers. In 2010, Bouygues Telecom:

carried out a LTE pilot scheme in Orléans so that future generations of LTE mobile broadband systems will be available sooner;

took an active part in the RCS (Rich Communication Suite) pilot scheme with the other two French mobile operators, offering new, enhanced communication services such as instant messaging, video sharing and enhanced directory services;

developed mobile applications such as the Ici-Info augmented reality application, available on most smartphones;

took part in the launch of contactless services as part of the Citizy operation in Nice. The services have been developed with a new technology that opens the door to new ways of using mobile phones.

New services via the internet

In order to give its customers a better experience, Bouygues Telecom is also innovating in internet-related services and IP TV. A new set-top box was developed in 2010 for the launch of Bbox fibre and innovative quality control solutions were implemented.

Bouygues Telecom is preparing for the advent of future generations of boxes, in particular by developing new services such as home automation, energy management and personalised services to complement existing offers and integrating new peripheral devices to run them.

(Updated: June 2011)