Dialogue with stakeholders
Dialogue with stakeholders is conducted at three levels: at Bouygues group level, at subsidiary level and at local level.
- The Group is firming up dialogue with stakeholders, including social and environmental ratings agencies, the financial community, trade unions, government departments and NGOs. The aim of this initiative is to address stakeholders’ expectations more fully and to identify sector-specific social and environmental issues.
- Each business area has entered into dialogue with stakeholders on its own specific issues in order to identify areas for long-term improvement and relevant actions for progress. Subsidiaries in each business area also conduct their own dialogue with stakeholders.
- At local level, procedures have been introduced first to promote grassroots dialogue between, on the one hand, production site and worksite managers and, on the other, local residents, and secondly to foster public acceptance of the Group’s business activities.
Bouygues Construction has established the conditions for ongoing dialogue with its various stakeholders: customers, shareholders and the financial community, staff and trade unions, suppliers and subcontractors, people living near worksites, civil society (including local authorities), charities and NGOs, and the scientific community, industry bodies and educational organisations.
In its operations, Bouygues Construction takes account of stakeholder expectations relating to both social and environmental issues through its numerous partnerships and exchanges with civil society bodies.
Since 2007, Bouygues Construction has been an active participant in the various focus groups led by Comité 21, the French environment and sustainable development committee.
The “Sustainable Construction Club” started by Bouygues Construction in 2010 is a forum for discussing current and strategic issues and future developments in the sphere of sustainable construction with customers and business partners. It has over 400 members. In 2013, two specific think tanks were established, one looking into the issue of urban leisure time and the other into new living styles in social housing. A new business-area forum on infrastructures was also created (www.clubconstructiondurable.org).
Dialogue with local stakeholders is a key priority for Bouygues Construction. It is essential for worksites to be properly integrated into their environment. For example, for people living nearby worksites, Bouygues Construction is endeavouring to minimise disturbances. The Ecosite initiative includes three standards relating to this issue:
- Noise pollution: the standards set out the company’s core responsibilities, e.g. liaising with authorities in connection with particularly noisy phases of works, keeping local residents informed and taking appropriate precautions. Bouygues Construction has set up an “Acoustics and vibrations” skills centre, comprising in-house experts active in different operating units, to come up with appropriate measures, which include high-performance acoustic walls and neighbourhood noise barriers;
- Cleanliness and storage;
- Communication; through Ecosite, work crews are made aware of the importance of maintaining dialogue with local residents and other affected parties.
In 2012, Bouygues Immobilier drew up a map of its stakeholders. In partnership with local authorities, Bouygues Immobilier carries out consultation exercises with local residents living close to worksites and runs initiatives to reduce visual disturbances and noise pollution.
Bouygues Immobilier checks noise levels on sites covered by the Clean Worksite charter (all commercial property developments and HQE® certified residential programmes). Where necessary, remedial measures can be taken to reduce disturbances resulting from excessive noise or vibrations.
The Bouygues Immobilier Corporate Foundation supports l'Observatoire de la Ville. This initiative allows Bouygues Immobilier to converse with all those involved in shaping towns and cities. Lastly, Bouygues Immobilier also attaches importance to social networks, including Twitter and the City of the Future blog (www.demainlaville.com), as channels for dialogue.
To meet the rising expectations of consumers and the public authorities, Bouygues Telecom has stepped up its involvement in work conducted jointly with the French Telecoms Federation (FFT) and the National Consumer Council (CNC).
As part of the digitisation of customer relations, Bouygues Telecom has since 2011 been developing an “e-mail” channel for receiving complaints from consumer organisations. Within the FFT, Bouygues Telecom has signed up to two charters with public authorities, one with pledges on the environment and the other concerning disabilities. Achievements relating to these charters are reviewed annually and the findings made public.
In 2013, Bouygues Telecom remained actively involved in the work of Comop/Copic, a government-sponsored committee which brings together all stakeholders (ministries, elected officials, not-for-profit organisations and experts) to review the effects of exposure to electromagnetic fields. These deliberations have established a shared technical basis for assessing the exposure of the French public to the electromagnetic fields of base stations. Regarding the component on informing and consulting local residents, four years of research have pinpointed areas of improvement. At the behest of individuals, or under the terms of the Guide entre opérateurs et communes (the guide between operators and municipalities), Bouygues Telecom has systematically commissioned electromagnetic-field readings from companies certified by the French Accreditation Committee. Full results can be freely consulted by visiting www.cartoradio.fr. Lastly, public meetings are held at the request of local residents or elected officials to provide technical information on telecommunications network roll-out.
Bouygues Telecom’s technical facilities do not produce noise pollution and comply with radiofrequency regulations. A safety perimeter is set up for all of Bouygues Telecom’s radio-electric stations, ensuring compliance beyond the perimeter with the exposure limits defined by the decree of 3 May 2002. In 2013, these arrangements were overhauled to conform to 4G (LTE), and with a view to optimising the dimensions and the shape of the safety perimeter. Internal and external inspections are carried out, along with electromagnetic field measurements close to technical facilities.
At Colas, acceptance of productions sites by local residents is an increasingly sensitive issue worldwide. Disturbances (from smells, dust, traffic and noise) and impacts on the environment and health are particular concerns. Colas group has introduced action plans in two areas:
- exemplary behaviour of production sites: each site has a duty to go beyond mere compliance with the regulations. The preferred way of achieving this outcome is through environmental certification, such as ISO 14001. 1,700 Colas sites and plants around the world conduct an annual assessment of their progress.
- initiating dialogue with local residents and authorities: a special indicator is used to assess the extent of dialogue with local residents and authorities.
Decentralised management of stakeholders is the norm at Colas, except for matters that would benefit from a comprehensive approach.
For example, on the subject of bitumen fumes, Colas is spearheading industry dialogue with the scientific community and trade unions bodies, both in France and abroad.
Colas is developing products that reduce noise pollution resulting from road traffic, including fractal noise barriers and, above all, low-noise road surfaces (Nanosoft®, Rugosoft® or similar products) that cut vehicle noise by as much as 9 decibels. A total of 794,500 m² was laid during 2013. This range of products is the result of Colas’ unrelenting efforts in the field of R&D, for which it has won several awards over the years.
TF1 encourages respectful, constructive dialogue with all stakeholders, chiefly with its industry regulator, the French broadcasting authority (CSA), and audiences.
The General Secretariat is responsible for ensuring that undertakings given in agreements signed by TF1, TMC, NT1 and HD1 are met, and for dialogue with the CSA. Exchanges take place at least weekly, through hearings or written contributions giving rise to quantified requests and proposals for commitments and the drafting of reports. The Public Relations department was created to forge long-lasting ties with the general public around the country and through social networks. Using the communication channels provided (the TF1&Vous section on website, social networks, mail or telephone), audiences can interact about programmes and presenters at any time. This offering was singled out by the 2013 QualiWeb award, in the news/media category, for the best online customer relations. The news mediator receives opinions, queries and complaints from the public, which are forwarded by the Viewer Relations department on www.tf1.fr.
(Updated: January 2016)
Bouygues Construction : relations with people and organisations affected by the company’s business activity
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