TF1 tags its adverts.

 TF1 Publicité is offering advertisers a new service: putting a tag on their adverts to let viewers know that they can get special offers or further information on the www.tf1conso.fr website.

There are three types of pictogram on the website.

	The "info conso" tag gives advertisers the possibility of informing consumers about their sustainable development initiatives. The information must be objective and verifiable and the products must comply with the specifications drawn up by TF1 Publicité and Ademe, the French environment and energy management agency.
	The "bonus" tag flags up additional content linked to the advert (making of, free samples, competitions, product information, etc.).
	The "coupon" tag indicates that a special offer is available on www.tf1conso.fr and in outlets selling the products.

With these tags, TF1 is encouraging responsible communication and contributing to the debate on consumer information taking place in the framework of the Grenelle Environment Forum.

(Updated: March 2011)