The TF1 group occupies a unique position in French broadcasting, producing five complementary freeview channels (TF1, TMC, NT1, HD1 and the rolling news channel LCI) that together claimed an average 27.5% audience share in 2016 (Source: Médiamétrie – individuals aged 4 and over). The TF1 group constantly adapts its products to changing consumer behaviour and consequently develops exclusive digital content and VOD offers to reach all viewer segments across all platforms. Synergies between TV and digital technologies effectively help to extend the reach of the brands broadcast on the group’s TV channels.
A strong advertising sales division
TF1’s advertising sales teams, which market the TF1 group’s audiences, offer advertisers unique exposure opportunities, combining the strong ratings of its TV channels with the advantages of personal digital media. They also sell advertising space on the lci.fr website, Indés Radios (local radio stations) and a number of other websites.
The TF1 group also produces high-quality pay-TV theme channels – TV Breizh, Histoire, Ushuaïa and Serieclub – to meet viewer demand for specific content.
A group that produces audiovisual content
The TF1 group also produces and distributes audiovisual content. The main purpose of acquiring a majority stake in Newen Studios in the first half of 2016 was to step up the roll-out of production and distribution both in France and internationally. Consequently, the group now controls the entire content value chain from production upstream to distribution downstream.